With over 25 years of experience in graphic design, digital strategy, and branding, Caldas Marketing was born from one simple vision: empower businesses — especially contractors — to flourish online.
Although our expertise spans multiple industries — from legal and hospitality to healthcare and real estate — our current focus is 100% on helping construction, roofing, flooring, remodeling, and home improvement professionals grow their digital footprint across the U.S.
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The experience your business deserves.
Our agency is trusted by more than 640 companies in 3 countries.















We’ve crafted websites, built brands, and launched impactful campaigns for clients from Florida to New York — always blending local insight, exceptional design, and strategic marketing.
We have a wide range of digital services:













Digital Marketing Built for Builders!
We speak your language — literally and culturally. We understand job sites, contracts, and local markets.
Agile & Results-Driven: Rapid project execution, clear communication, measurable performance, and long-term partnership.

I currently work as a Senior Designer at Pearson, the world’s leading education company. My role is focused on Educational Worksheet Design, where I create and format PDFs used by teachers in their lessons on the private Channels platform. These materials are later turned into printed books and downloaded by students to follow along with their video classes. Pearson operates primarily in Europe, the United States, and Asia. Being part of this team has been the most rewarding experience of my career—working alongside brilliant and passionate professionals who truly want to make a difference.
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Márcio Caldas
– Designer, Estrategista e Fundador.
– 25 anos de experiência em design gráfico, web e marketing digital.
Pâmela Santos
– Designer Gráfica e Social Media.
– Especialista em branding, social media e criação de conteúdo para o mercado americano.